Sunday, August 03, 2008


According to Michael Michalko, a renowned business creativity expert and author of Cracking Creativity  (Ten Speed Press, 2001), there are two fundamental steps to becoming more creative: (1) seeing what no one else sees, and then (2) thinking what no one else thinks. 

He explained, "Creative geniuses are creative geniuses because they know 'how' to think instead of 'what' to think". 

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